The distinction, which is provided by consumers, It represents recognition of the quality of the product and is perfectly linked to the DOP motto 'Great in Flavor'.
We start the year again with good news. And it is that, our pears, for the fifth consecutive year, have received the 'Flavor of the Year' award. This distinction, which is provided by consumers, recognizes the taste quality of the product.
The “Flavor of the Year” seal, created in 1995 and present in various countries, It is a very recognized distinction in the market, which has the trust of both consumers and professionals in the food sector. The rigor and impartiality of its method is based on a panel of 80 consumers who, without brand references, evaluates five criteria of the products to be evaluated (flavor, aspect, smell, texture and overall food satisfaction) in a sensory analysis laboratory, that certifies the result at the national level.
The Pears of Rincón de Soto, upon receiving this badge for the fifth and consecutive time, They are positioned as one of the reference brands in the quality fruit market.. According to the president of the DOP, Rodrigo Mauleón, ‘receiving the award again is clear proof of the uniqueness of the product and the strength of its quality over time’. Mauleón highlights that 'The achievement of this award for several years in a row demonstrates 'the ability of the DOP to offer a pear with a special flavor, endorsed by the market'.