Of the 21 al 25 January, the PDO Peras de Rincón de Soto has been present at FITUR 2026 forming part of theLa Rioja stand, one of the great showcases of tourism and territorial promotion in Spain.
A fair to talk about territory… also from food
ice FEATURES, first of all, a meeting point between destinations, professionals, media and general public. In that context, The presence of the DOP in the area of La Rioja has allowed us to reinforce a key idea: Gastronomy and local products are an essential part of the tourist experience.
LasRincón de Soto Pears with Protected Designation of Origin are a clear example of this: a product linked to a territory, to a way of farming and an agricultural culture that gives meaning to the Riojan identity.
DOP pears: a product that represents La Rioja
Participating in the La Rioja stand has been an opportunity to continue highlighting what distinguishes our pears.:
- Certified origin and quality control under the protection of the DOP.
- Characteristic flavor, with a very recognizable balance of sweetness and aroma.
- Agricultural tradition and knowledge accumulated in the producing areas of La Rioja.
This presence at FITUR reinforces the work of the DOP in its objective ofgive visibility to the product, support the sector and generate new opportunities for promotion and collaboration.
Meetings and promotion in a professional framework
During the fair days, The stand has brought together numerous agents from the tourism and gastronomic sector. In this environment, the participation of the DOP has contributed toopen conversations, strengthen relationships and add the voice of the local productwithin the destiny story.
Commitment to the promotion of the original product
Attendance at FITUR 2026 It is part of the line of work of the DOP, oriented to:
- Boost knowledge of the Protected Designation of Origin.
- Associate the pear with healthy habits and an active lifestyle.
- Connect product and territory, reinforcing the value of local and authentic.
Thanks for joining us
From the PDO Peras de Rincón de Soto we appreciate the welcome and interest of all the people who came to the La Rioja stand during FITUR 2026. We continue working so that our pear continues to be an ambassador of quality, origin and flavor.