The PDO Aceite de La Rioja launches the 'You're welcome' campaign, heart' to encourage the consumption of healthy products that help prevent cardiovascular problems.
On Friday 14 March, European Day for the Prevention of Cardiovascular Risk, will be distributed 1.000 health boxes with Rioja Oil, Pedroso nut, Pears from Rincón de Soto and two recipes created by chef Cristian Solana made with these ingredients.
The heart is the hardest working muscle in the human body. Even when we're resting, he continues at full capacity. It beats about a hundred thousand times a day, thirty-six million a year; pumps about five liters of blood per minute, about seven thousand five hundred liters per day, according to data from the Spanish Heart Foundation.
So one of the keys to taking care of our heart and keeping it working healthily is to follow a balanced and healthy diet.. That's why, the 'You're welcome' campaign, heart' of the DOP Oil from La Rioja aims to promote the consumption of healthy and local products that help prevent cardiovascular problems.
This initiative, which is celebrated for the fifth consecutive year, consists of the distribution of1.000 health boxes andwill take place nextFriday the 14 March, European Day for the Prevention of Cardiovascular Risk, in different Riojan shops. In Logrono, Tutifruti fruit shop, La Luci Delicatessen, De Torre Gourmet, Campomar and Catanatura stores. In Calahorra, They can be purchased at Fuertes Gourmet and at El Mercado de Miguel and, in Arnedo, at the Perdicasas Fruit Shop.
The first hundred people who approach any of these establishments next Friday 14 March will be the lucky ones to get a health box.
Inside you will find a single dose of Rioja oil, a Pedroso nut y a Rincón de Soto Pear. Three products from La Rioja with Designation of Origin and that have healthy properties for the heart. According to the Spanish Heart Foundation, it is possible reduce the main cardiovascular risks thanks to a healthy diet.
And to put it into practice, the health box also containstwo healthy and very delicious recipesprepared by thecook Cristian Solana. Sus propuestas se basan en alimentos riojanos con el Aceite de La Rioja como ingrediente esencial.
‘De nada, heart' destaca la calidad del producto riojano para prevenir posibles riesgos para el corazón y reivindica la importancia del cuidado de la salud en el Día Europeo para la Prevención del Riesgo Cardiovascular.
El Gobierno de La Rioja, a través de su iniciativa #productoriojano, la DOP Nuez de Pedroso, la DOP Peras de Rincón de Soto y Cristian Solana colaboran con esta campaña de la DOP Aceite de La Rioja.